LIQUID DEATH // GOPRO TROLL

Creative Direction | Photography

Unmasking Illusions

Buckle up for an intriguing tale of perception, artistry, and daring adventure as our studio embarked on a mission to uncover the truth behind GoPro’s splash campaign. Suspecting that their eye-catching shot might be the result of some digital magic, we decided to put our skills to the test and create a genuine version of the awe-inspiring moment.

GoPro’s campaign had taken the internet by storm, showcasing their camera dramatically splashing into a dark pool from an underwater eye-level perspective. But as seasoned photographers with a keen eye for detail, we couldn’t shake the feeling that something was amiss. The possibility of a little Photoshop wizardry piqued our curiosity, and we were determined to get to the bottom of it.

Enter our collaboration with Liquid Death Mountain Water, where we found the perfect partner to help us reveal the truth. Armed with our trusty camera and Liquid Death’s iconic can, we set the stage to recreate the magical splash moment in all its authentic glory.

With painstaking precision and meticulous planning, we orchestrated the shot to capture the raw beauty of the moment. No digital enhancements, no trickery—just the raw power of nature and a splash of audacity. We were on a quest to see if reality could outshine the illusions.

The results were nothing short of spectacular. Our real version of the splash campaign brought a genuine sense of awe and wonder, proving that sometimes, authenticity can surpass the realm of artifice. As we compared the two versions side by side, it became evident that truth could indeed be more captivating than illusion.

Category:

Inspire

Date:

26/03/23

Client:

LIquid Death

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