In a world full of trends, dare to be a classic.

My Story

As a creative director with a passion for storytelling, I thrive on crafting compelling brand experiences that leave a lasting impact. With a diverse background in graphic design, photography, and typography, I blend artistry and innovation to ignite campaigns that resonate with audiences across various media platforms. My journey from humble beginnings in the 90s to collaborating with top-notch brands has sharpened my vision and allowed me to pioneer unique, result-driven strategies. Let’s collaborate and unleash the magic of creativity together.

WORK

Awards & Mentions

2023 Southern California Press Award: Layout & Design

2022 Golden Film Awards: Best Video Advertisement, Best Advertisement Director

2021 Texas Horror Film Festival: 1st Place, Best Color

2019 Flickr Editorial Photo Competition: 1st Place

2019 Mentioned in: Rolling Stone Magazine & Revolt Magazine 

2006 Time Magazine: Person of the Year

Skills

Leadership and Communication:

Strategic Marketing

Identity Development

Creative Thinking

Core Competencies​

Campaign Planning & Management • Brand Strategy & Marketing • Creative Development & Direction • Integrated Marketing • Forecasting & Budgeting • Communications & Media Programs • Video, Social & Design Production Performance Marketing • SEO, SEM, Social & Email • Graphic Design • Creative Writing • Product Launch • Project Management

Experience

Chief Creative Officer

Hollywood International Filmmaker Magazine//
Jan 2023 – Present 

Primary Responsibilities:

+ In charge of brand standards & design as well as visuals across Print & Web platforms.

+ Providing creative support for the HIFM Business Team, Writers & Design Leads, everything from creative conception, strategy and marketing support to visual design, interactive design and art direction.

 

Accomplishments:

+ Developed a modern and visually striking magazine layout that received positive feedback from readers and contributed to a 15% decrease in overall labor time for designers

+ Redesigned the magazine’s website, improving user experience and increasing traffic by 25%.

 

Creative Director

Dr.Care International// 
Mar 2022 – Sept 2022

Primary Responsibilities:

+ Inspiring and managing the design team to be the best they can be, by offering insights and best practices.

+ In charge of overseeing and approving creative concepts while ensuring they align with our company’s brand. 
+ Maintaining our brand identity and delivering impactful content to our customers.
+ Hiring, supervising freelancers to back up the in-house design team.
+ Specializing in all things digital including Digital Strategy, Website design (UX-UI), Digital Advertising, Print, Branding, Off-Line Advertising, Video, Email Marketing.
+ Adhere to project budgets
+ Oversee and facilitate creative meetings with the CEO and the creative team. 

Accomplishments:

+ Spearheaded a rebranding initiative, resulting in a cohesive and refreshed visual identity across all marketing materials, contributing to a 900% increase in sales and increase in brand awareness.

+ Developed comprehensive creative content strategy, encompassing holiday social posts, blogs, ‘Fact of the Week,’ and various marketing and advertising materials.

 

Media Director 

VeniceBall//
Feb 2018 – Dec 2021

Primary Responsibilities:

+Collaborate with the sponsors and partners to activate media elements of agreements and deliver value to sponsors.

+Cultivate and maintain relationships with journalists, media outlets, and key influencers to ensure positive and consistent media coverage.

+ Oversee the production of high-quality content, including videos, articles, social media posts, and graphics, to engage fans and showcase the team’s brand.

+Ensure the team’s brand guidelines are followed consistently across all media and communication channels.

+Manage the media department budget, allocate resources effectively, and report on the return on investment for media initiatives.

Accomplishments:

+ Developed highly engaging media content and innovative strategies that significantly contributed to attracting new sponsors. Succeeded in securing sponsorships for the team by incorporating their logos and branding into the content I created.

+ Successfully collaborated on crafting persuasive pitch decks for charity events, driving increased sponsorship and donation support. Played a key role in securing funding from sponsors to maximize the impact of charity initiatives.

Creative & Marketing Director 

The DepBoys//
Jul 2016 – Dec 2020

Primary Responsibilities:

+ Conduct market research and competitor analysis to identify target audience preferences and trends.

+ Develop and implement creative and marketing strategies to establish The DepBoys as a high-end legal cannabis brand. [Budget 4m]

+ Oversee and approve creative concepts while adhering to the brand’s narrative.

+ Create compelling branding elements, including logos, packaging designs, and visual identity guidelines, to communicate the brand’s premium image.
+ Design and execute integrated marketing campaigns across multiple channels, including print, digital, aerial and social media, to drive brand awareness and customer acquisition.

+ Collaborate with sales and operations teams to align marketing efforts with business objectives and optimize overall customer experience.

Accomplishments:

+ Played a key role in positioning The DepBoys Premium Cannabis as a sought-after brand, which attracted the attention of a prominent investment firm from New York. The successful brand image and marketing strategies contributed to the company being acquired outright by the investment firm.

+ Spearheaded the creation and management of a successful charity initiative, distributing masks and donations in Skid Row. Simultaneously, leveraged the initiative as a marketing opportunity, effectively enhancing The DepBoys’ brand reputation and social impact.

+ Initiated and produced a popular video series showcasing interviews with up and coming artists from diverse backgrounds. The series not only provided exposure to the artists but also ensured that The DepBoys’ brand stayed connected with current trends, resonating strongly with the target audience.

Creative & Marketing Director 

The LA Media Factory//
Jul 2012 – Present

Primary Responsibilities:

+ Launching special projects & campaigns for companies such as: Legends, Beastmode, Nike, Puma, Maserati, GoDaddy, At&t, Budweiser, Canva, & more.

+ Branding and rebranding an array of different clients, starting with strategizing the story that needs to be presented. From creating a logo and conceptual tagline to strategizing what specified deliverables are required considering budget and timelines.

+ Helping clients achieve KPI goals, teaching how marketing today works, building creative strategies that adhere to the brand.

+ Creating Responsive Web-Sites utilizing UX research and UI Design compliant to AODA rules, while still keeping the design fresh and responsive.

+ Lead Art Director & DP for all digital/motion commercial campaign assets.

+ Off-Line Advertising: Trade Publications Ads, Packaging, POP/POS, POP-UP Retail.
Events, Broadcast, Loyalty and Reward, Guerilla Marketing, Shopper Marketing & In-Store Promotions.

+ Experiential Marketing & Integrated Campaigns.

+ Building new brands and launching special projects & campaigns for companies such as: Legends, Beastmode, Nike, Puma, Maserati, GoDaddy, At&t, Budweiser, Canva, & more.

Accomplishments:

+ Achieved 30% Increase in Brand Awareness: Led a comprehensive rebranding initiative for a major client, resulting in a 30% boost in brand awareness within the first quarter of the campaign launch.

+ Generated $2 Million in Sales from Experiential Marketing: Conceptualized and executed an experiential marketing campaign that directly led to $2 million in sales revenue, showcasing the ability to translate creative concepts into tangible profits.

+ Exceeded KPIs by 25% in Multi-Channel Campaigns: Developed and executed integrated campaigns for diverse clients, consistently surpassing KPIs by an average of 25% through strategic targeting and compelling messaging.

+ Reduced Website Bounce Rate by 20%: Revamped client websites with UX-focused design enhancements, resulting in a significant 20% reduction in bounce rates and an improved user experience.

+ Directed Successful Digital/Motion Campaigns for 10+ Major Brands: Spearheaded the creation of digital and motion assets for campaigns involving over 10 major brands, achieving high engagement rates and positive customer feedback.

+ Drove 40% Foot Traffic Increase Through POP-UP Retail: Strategically designed and executed a pop-up retail experience that drove a 40% increase in foot traffic to the physical store, resulting in boosted sales.

+ Launched 5 New Brands to Market Success: Successfully introduced and established five new brands, generating a combined total of $8 million in revenue within their first year of launch.

Education

2013 — BS – Los Angeles Film School // Hollywood, Ca

2010 — ABA – College of  the Canyons // Valencia, Ca

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