In a world full of trends, dare to be a classic.

My Story

Great marketing relies on great creative, but true brand dominance relies on culture. I bridge the gap between all three. I am a Creative Director who has stood in every pair of shoes: the builder, the artist, and the executive.

Having built multiple production studios and run four media-based agencies, I know that world-class work only happens when teams are proud of what they create. I build brands that employees brag about working for and fans brag about buying from. From orchestrating $80M exits to constructing physical media infrastructure, I turn businesses into movements—creating the kind of loyalty that traditional marketing simply cannot buy.

WORK

Awards & Mentions

2025 National Press Award: Design (1st Place)

2024 Southern California Press Award: Design (1st Place)

2023 Southern California Press Award: Layout & Design (Nom)

2022 Golden Film Awards: Best Advertisement Director

2021 Texas Horror Film Festival: 1st Place, Best Picture

2019 Flickr Editorial Photo Competition: 1st Place

2019 Mentioned in: Rolling Stone Magazine & Revolt Magazine 

2018 Featured in Hip-Hop Magazine

2006 Time Magazine: Person of the Year

Skills

Leadership and Communication:

Strategic Marketing

Identity Development

Creative Thinking

Core Competencies​

Campaign Planning & Management • Brand Strategy & Marketing • Creative Development & Direction • Integrated Marketing • Forecasting & Budgeting • Communications & Media Programs • Video, Social & Design Production Performance Marketing • SEO, SEM, Social & Email • Graphic Design • Creative Writing • Product Launch • Project Management

Experience

Chief Creative Officer

HI-FEX (HOLLYWOOD INT. FILM EXCHANGE)//
Jan 2023 – Present 

Primary Responsibilities:

+ Power Foreign Sales: Produce the high-leverage creative assets needed to market, sell, and distribute films in global markets.

+ Package the Deals: Direct the high-stakes creative (Trailers, Key Art) for major titles like Expendables 3, creating the specific materials that sell the movie to investors.

+ Run the Creative Engine: Act as the central hub for the marketing department, producing 100% of the pitch decks, theatrical movie posters, and billboard campaigns needed to close business.

+ Drive the Media Strategy: Oversee the visual direction of HIFM magazine, utilizing it as a proactive B2B sales tool to court studio partners like Lionsgate, Capstone and more.

 

Accomplishments:

+ Unlocked Global Markets: Created the localized sales packaging (Key Art & Trailers) that successfully bridged the gap between US productions and Asian distributors, directly supporting multi-million dollar deals.
+ Weaponized the Media: Transformed the in-house magazine (HIFM) into a high-leverage B2B tool, driving a 25% surge in web traffic and securing luxury ad buys.
+ Fueled the Marketing Engine: Served as the central creative hub for the entire sales department, producing 100% of the pitch decks, media assets, and brand collateral needed to close business.

+ Elevated the Prestige: Swept the industry awards (2024 SoCal Press & 2025 National Press Awards), instantly validating the company’s reputation with new partners.

 
 

Partner & Head of Brand 

GLO DENTAL STUDIOS //

July 2025 – Present

Primary Responsibilities:

+ Elevate the Brand: Transformed the visual identity of a luxury wellness manufacturer, proving that premium design drives direct sales velocity.

+ Built the Tech Stack: Launched the end-to-end technical infrastructure, including high-conversion websites and local SEO domination.

+ Directed the Content: Developed a “cinema-quality” visual strategy to validate the premium $30k–$80k price point of the All-On-X Procedure.

+ Engineered the Ads: Created a hybrid ad strategy mixing high-end branding with raw “anti-ads” to accelerate patient acquisition.

Accomplishments:

+ Validated the Price Point: Established a “cinema-quality” visual identity over all channels that successfully validated the premium $30k–$80k treatment cost.
+ Unified the Ecosystem: Built a cohesive brand system where high-end broadcast media, physical merchandise, and digital communication all spoke the same luxury language.
+ Captured the Market: Generated 2 million impressions and 600 leads in just 6 months, dominating the local market with “anti-ad” storytelling.

 
 

Creative & Media Director | Marketing Manager

NEW LIFE DENTAL IMPLANT SPECIALISTS// 
Oct 2023 – July 2025

Primary Responsibilities:

+ Built the Infrastructure: Designed and constructed a 500 sq. ft. in-house studio to bring video and podcast production entirely in-house.

+ Launched New Ventures: Led the full brand creation—from zero to launch—for three sister companies (Zirkor, Arch Teq, Avant Labs).

+ Bridged the Gap: Acted as the translator between the CEO and the design team, turning complex business goals into clear creative direction.
+ Ran the Strategy: Directed the full digital experience, ensuring website UX, video, and ads all worked together to drive sales.
+ Scaled the Team: Managed in-house staff and a network of freelancers to keep up with high-volume production needs.
+ Drove the Creative: Produced quarterly campaigns based on real customer psychology, not just trends.

Accomplishments:

+ Scaled Revenue: Drove monthly revenue from $1.8M to nearly $5M while maintaining a lean marketing spend of under 15%.

+ Doubled the Footprint: Powered the expansion from 3 to 6 locations, positioning the company for a nationwide rollout.

+ Crushed the KPIs: Achieved CTR, CPA, and CAC metrics that far exceeded industry standards by focusing on high-intent creative.
+ Elevated the Culture: Built a brand identity that attracted top-tier talent and created a “cool factor” that made the team proud to work there.
+ Qualified the Traffic: Increased high-quality impressions for the parent brand and sister companies, filling the funnel with real buyers, not just leads.

Creative Director

Dr.Care International// 
Mar 2022 – Sept 2022

Primary Responsibilities:

+ Architect the Brand: Led the complete visual transformation of a Vietnamese manufacturing giant, rebuilding their identity to compete with legacy American luxury brands.

+ Bridge the Culture: Acted as the strategic liaison between Vietnamese ownership and the American consumer, ensuring the brand voice resonated with Western buyers.
+ Engineer the Value: Crafted the lifestyle-driven storytelling required to validate a $20,000 price point for a previously unknown product.
+ Direct the Journey: Oversaw the full customer path—from the first ad impression to the final landing page—ensuring a seamless, premium experience.
+ Scale the Production: Built and managed a hybrid creative team to produce high-volume, Hollywood-standard assets that replaced the original “local-tier” catalog.

 

Accomplishments:

+ Elevated the Content Standard: Produced a “cinema-quality” asset library—from high-end lifestyle ads to detailed unboxing and setup videos—ensuring the brand’s visual quality matched top-tier American competitors.

+ Owned the Narrative: Built and managed the complete social and editorial calendar, deploying high-quality blogs and daily content that educated customers and established the brand as a “luxury authority”.

+ Empowered the Sales Team: Armed the marketing and sales departments with high-fidelity promo videos and walkthroughs that removed purchase friction, directly fueling the $60k/day revenue pace.

Media Director 

VeniceBall//
Feb 2018 – Dec 2021

Primary Responsibilities:

+ Activate the Partnerships: Collaborate with sponsors and partners to execute media agreements and deliver tangible value to brands like Puma and GoDaddy.

+ Drive the Coverage: Cultivate relationships with journalists, outlets, and influencers to ensure consistent, positive media exposure for the league.

+ Direct the Content: Oversee the production of high-quality assets—including video, articles, and graphics—to engage fans and showcase the team brand.

+Guard the Identity:Ensure strict adherence to brand guidelines across all media and communication channels to maintain a premium image.

+Optimize the Spend: Manage the media department budget and resource allocation, reporting directly on the ROI of all media initiatives.

Accomplishments:

+ Secured the Majors: Brokered and executed high-value partnership campaigns with Fortune 500 brands like Puma and GoDaddy, directly driving league revenue.

+ Monetized the Content: Developed innovative branded content strategies that seamlessly integrated partner logos, proving that high-engagement media converts to sponsorship dollars.

+ Funded the Mission: Crafted the persuasive pitch decks and visual assets for charity initiatives, securing critical funding and maximizing donor support.

+ Executed the Activations: Led high-visibility brand experiences for partners like Budweiser and MGM Grand, ensuring the league delivered tangible value beyond just logo placement.

Creative & Marketing Director 

The DepBoys//
Jul 2016 – Dec 2020

Primary Responsibilities:

+ Conduct market research and competitor analysis to identify target audience preferences and trends.

+ Develop and implement creative and marketing strategies to establish The DepBoys as a high-end legal cannabis brand. [Budget 4m]

+ Oversee and approve creative concepts while adhering to the brand’s narrative.

+ Create compelling branding elements, including logos, packaging designs, and visual identity guidelines, to communicate the brand’s premium image.
+ Design and execute integrated marketing campaigns across multiple channels, including print, digital, aerial and social media, to drive brand awareness and customer acquisition.

+ Collaborate with sales and operations teams to align marketing efforts with business objectives and optimize overall customer experience.

Accomplishments:

+ Played a key role in positioning The DepBoys Premium Cannabis as a sought-after brand, which attracted the attention of a prominent investment firm from New York. The successful brand image and marketing strategies contributed to the company being acquired outright by the investment firm.

+ Spearheaded the creation and management of a successful charity initiative, distributing masks and donations in Skid Row. Simultaneously, leveraged the initiative as a marketing opportunity, effectively enhancing The DepBoys’ brand reputation and social impact.

+ Initiated and produced a popular video series showcasing interviews with up and coming artists from diverse backgrounds. The series not only provided exposure to the artists but also ensured that The DepBoys’ brand stayed connected with current trends, resonating strongly with the target audience.

Creative & Marketing Director 

The LA Media Factory//
Jul 2012 – Present

Primary Responsibilities:

+Direct Global Campaign Launches: Spearhead end-to-end creative strategies for Tier-1 clients, translating complex brand goals into market-moving activations.

+Architect Brand Identity: Lead high-level rebranding initiatives, defining the visual narrative that dictates all downstream deliverables—from logo design to go-to-market roadmaps.

+ Offline & Broadcast Advertising: Command the full spectrum of physical media, including Trade Publication Ads, Packaging, POP/POS, and Pop-Up Retail, while executing high-visibility Broadcast, Guerilla, and Shopper Marketing campaigns.

+Experiential & Integrated Marketing: Oversee the full user journey, from designing high-conversion UX/UI to executing immersive events and integrated cross-channel campaigns.

+ Executive Production Leadership: Serve as Lead Art Director and DP for all motion assets, maintaining strict quality control over commercial campaigns, broadcast spots, and digital content.

Accomplishments:

+ Engineered Revenue Surges: Conceptualized an experiential marketing campaign that directly generated $2 Million in sales revenue, proving that high-concept creative drives tangible profits.

+ Dominated Launch Metrics: Successfully introduced 5 new brands to market, generating a combined $8 Million in revenue within their first year of launch.

+ Tier-1 Client Leadership: Directed high-stakes digital and motion campaigns for global giants including Ford, BMW, Nike Air, Sony, and Red Bull, consistently delivering assets that meet Fortune 500 standards.

+ Outperformed Industry Benchmarks: consistently directed multi-channel campaigns that exceeded client KPIs by 25%, leveraging psychological targeting to beat standard engagement rates.

+ Revitalized Retail Traffic: Strategically designed a pop-up retail experience that drove a 40% increase in foot traffic, revitalizing brick-and-mortar performance through event-based marketing.

+ UX/UI Transformation: Overhauled client web ecosystems to reduce bounce rates by 20%, turning passive traffic into active leads through high-conversion design.

 

Education

2013 — BS – Los Angeles Film School // Hollywood, Ca

2010 — ABA – College of  the Canyons // Valencia, Ca

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